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International Journal of Latest Research in Science and Technology

DOI:10.29111/ijlrst   ISRA Impact Factor:3.35

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INVESTIGATION TRUST FACTORS AT ELECTRONIC TRANSACTIONS IN THE CONTEXT OF E-COMMERCE

Research Paper Open Access

International Journal of Latest Research in Science and Technology Vol.3 Issue 6, pp 52-64,Year 2014

INVESTIGATION TRUST FACTORS AT ELECTRONIC TRANSACTIONS IN THE CONTEXT OF E-COMMERCE

Issa Najafi

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Received : 21 October 2014; Accepted : 07 November 2014 ; Published : 31 December 2014

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Abstract

Studying trust in online environment has especial importance for researchers, engineers, managers, economic investors. E-Commerce has recently been one of the new solutions in the efficiency function of business firms. Trust is a complex concept that has been studied by many disciplines, such as laws, business, political, sociology, psychology, among others. Therefore, in business, factors affecting the relationship between customers and vendors in trade either small or large scale, such as security, satisfaction, loyalty and trust must be examined in each form. In addition, the behaviors before purchase, during purchase, after the purchase are also different with each other in three forms of commercial transactions, and the topic of trust is brought up in a chain of trading processes. In other words, to assess the trust of the people or customers to any electronic trading system, we have to review and compare factors of trust and security in the chain of electronic business. Trust is a factor whose establishment is influenced by the type of the business, because the business type is actually the way of interaction between the two parties involved in exchange and its chain. The flow of information in any type of business has its diversity and difference. In this research, we investigate trust factors at electronic transactions in the context of e-commerce.

Key Words   
E-Transaction, E-Commerce, Investigate , Assessment, Trust , Security

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To cite this article

Issa Najafi , " Investigation Trust Factors At Electronic Transactions In The Context Of E-commerce ", International Journal of Latest Research in Science and Technology . Vol. 3, Issue 6, pp 52-64 , 2014

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