There has been a lot of restructuring and reshaping of the role of the banks in the past decade as India too has groomed itself for a more visible presence on the global platform. Stiff competition between the public sector banks and foreign players has led to public sector banks gaining a dominant while the foreign banks have had to adjust to the domestic banking scene to a great extent. The banks can earn high profit if they are able to position themselves better than their competitors within a specific market. Demographic information is the most accessible and cost effective way to identify a target market. Demographic profiling is particularly useful in two closely related tasks- creating customer profiles for product and service marketers and creating audience profiles for mass and special interest media to attract advertisers. The study uses a multi-method approach, survey based on the profile of the customers for banking industry in India. In the study 150 customers of State Bank of India (SBI) a public sector bank and 150 customers of Industrial Credit and Investment Corporation of India (ICICI) bank a private sector bank in India were studied. The independent samples were formed which could be analyzed using null hypothesis test to investigate whether The demographic profiles of the surveyed customers and their choice of a particular type of bank (i.e. private or public) are independent of each other”, using the chi-square test. The difference between the few demographic variables like age, education and occupation are highly significant and therefore, these variables significantly influence the customer’s choice and preference for a particular type of bank